Why Online group buying is working?

The online group buy phenomenon is hard to miss. As the economy continues to challenge consumers, shoppers are started to feel depression. Society still want to spend and still want the good quality's items, but not in a high cost. Value – not to be confused with cheap product or low prices – has become extremely important.  Value-driven online group buys have changed the way we purchase, the value-driven economy is unavoidable. Here is a online group buying info graphic to show that why online group buying is working.

A successful group buying experience does not end once it’s published online. The discounted pricing is the essence of online group buying sites provides strong motivation for consumers to actively seek out such cheap deals. Besides that, smart marketers who control the power of group deals, use the promotion as an opportunity to create new customers, gain loyal regular customers and eventually bring people back to the store or online in the future. And they might be spend more money or maybe even at full price. This is a win-win situation between both sides.

Why Buyers Win

Save money

Most sellers offer deep discounts if they can sell in mass. By starting a group buying, buyers can enjoy near wholesale prices without having to buy more than what they need.

No need to wait for sales

Unlike traditional sales, you can simply ask for a discount when you want one. With group buying, sellers are more likely and willingly to cut prices since they’re selling in high mass.

Why Sellers Win

Customers helps advertise business

Group buying gives buyers a huge motivation to spread the word so others can join in. This word-of-mouth advertising is like icing on the cake for your business.

Be able capture  more new customers

Group buying can potentially pull in new customers. Instead of acquiring one customer at a time, group buying let sellers get an entire group of customers.

Adrian,N. (2011, November 10). Group Buying – The Latest Trend Online. Retrieved February 28, 2012, From Access: http://www.wazua.co.ke/inner.aspx?sec=groups&aid=74