By using the technique of online group buying, businesses people can push away their old stocks or old models stocks from their company. Some of the old stocks will not have people purchase because there is new models to replace it and people tend to look for the latest product but not old version product. So, businesses people can use the technique of online group buying to push away their old stocks by having some discounts and promotions, or vouchers. For example, few outlets of Secret Recipe has not much businesses during 6pm to 10pm and the cakes in their refrigerator cannot store for more than a day. Secret Recipe can come out with a voucher or promotion that only valid for 6pm to 10pm and only for cake, maybe buy one free one? Or maybe buy one and the second one has 30% discount offer? Depends on the company. Then, Secret Recipe can fill the seats and at the same time, Secret Recipe can clear the cakes during the cold timing.
Besides that, by using the technique of online group buying, it is still profitable for businesses. Why said so? Let's say maybe Tenji has promotion on online group buying and the price is only RM40 and the normal price is RM66. The company is still earning because consumer probably can eat for RM20 plus only. Therefore, online group buying is a smart choice. Other than that, another example is Tenji, they gave consumer 20% discount offer, and when consumer bring the first friend to dine in, then the consumer will get 30% discount offer and the friend will get 20% discount. Then the flow comes like that, a person bring a person and another person bring another person. That's the benefits for the businesses by using the technique of online group buying.
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