Discount coupons, long used by American families to make their budgets go further, but almost every people is using coupons purchase in online nowadays and it have been undergoing a digital revolution. Where people once browsed in magazines or newspapers, they can now browse the internet
for coupons, and even download them to their smart phone.
In 1888, the Coca-Cola company creates the first coupon, advertising a free glass of Coke to help promote the soda. It create a huge impact to Coca-cola company, many people love the way how the company promote their soda. After that, many grocery stores use the same way to attract customers from local markets too. In 1990, the internet leads to downloadable and printable coupons and online deals. However there are no specific online group buying sites launched on that time until in the year of 1998, first online buying sites "Coupons" launched. Since then, many online group buying sites started to launched like "CouponMom!", "Woot!".
Besides that, the way people to redemm coupon now is very different compare to last time. Before 1990, all the coupon is in the newspaper or magazine, consumers need to cut down the coupon to redeem it. After 1990, all the printable coupons is in the internet and people can even used QR code to redeem the coupon. There is a graph from Creditscore websites shows that internet redemption growth has skyrocketed, rising 263% in 2009 but the newpaper redemption had rising 89% only.
Billy,S. (2010,August 4). Rise of online deal seeking and couponing. Retrieved March 3, 2012,
From Access: http://www.creditscore.net/online-deals-couponing/
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