Poll analysis 7

   

There are 16 readers who participant in this week poll question. The result shows that there are 10 people get to know online group buying by internet because online group buying sites rely heavily on social media websites such as Facebook and Twitter to drive sales. Some websites also give credits to shoppers to encourage them to spread the word to their friends and encourage purchases. Besides that, there are 3 people know online group buying by word of mouth. I should say word of mouth is really effective because when consumers purchase good deals in online buying sites, they will tend to share with their family or friends and this will easily makes they be interest to purchase things in online group sites too. There are 2 people know online group buying through newspaper and 1 person choose magazine. Online group buying sites love to advertise their coupon as a redemption in newspaper and magazine. Majority of people will unless read newspaper or magazine once a day so online group buying sites can easily reach to mass audience. Moreover, none of the readers choose billboardd radio t and radio because online group buying sites did not advertise their sites in billboard and radio because the advertise fees is really expensive. By using billboard and radio to reach out the mass media, I should said that internet is more easily and effectively to reach the audience.