How to market with online group buying websites

Thanks to the wonderful development of the Web that enable online group buying nowadays, we can indulge in the beauty of this group buying/social shopping business model for the business opportunity. Anyhow, opportunity is when preparation met with fortune. Now that online group buying is on trend, how prepared are you to catch this business opportunity? Here we have simply three steps as a guide of how to market with online group buying websites

STEP 1: Define Your Offer

Before you spend any time contacting group buying sites it is imperative that you pinpoint what you’re offering down to its most important details. Many times businesses will put out offers that may seem like a fantastic deal since the cost is being deeply discounted, but once consumers are lured in it is not uncommon for these consumers to find that their offer was just the “cheese in the mousetrap” to spend up to two or three times as much as the offer advertised.

This is obviously a plus for many business, but remember that group buying is also social shopping. Anything social on the web now can also become extremely viral, good or bad. Just make sure your deal is desirable, transparent and inviting. If you can combine those three things into a promotion then you will successfully leverage any group buying website.

STEP 2: Find the Best Group Buying Website for Your Area

Now that you have chosen your promotion, the next step is to find your promotion portal. Although there are tons of group buying sites out there to choose from already, it is important to make sure that you select the best website for your local area and promotion.

Here’s a handy Group Buying Website Comparison Chart to help you make the best choice for your area and business. Groupon.com is the most popular to date, but this does not mean that other websites cannot provide you with the same upside, if not better, so do your homework.

STEP 3: Signup / Contact the Group Buying Website of Your Choice

Once you have narrowed down your choice, simply go to the website, find the “Business Owners” or “Advertise With Us” link (usually somewhere towards the bottom or top right corner) and enter the necessary information.

Some sites like BuyWithMe.com let you simply complete a form right from their website. Other sites, like Groupon.com, can sometimes require a phone call first to make sure that your business / services are a good fit for their audience.

Once you’re signed up and your promotion is running then sit back and watch the cash roll in.

Reference:

How to market your online group buying websites. Web Design Malaysia. Retrieved March 13,2012 from http://www.sweetmag.my/online-marketing/how-to-market-your-online-group-buying-website/