There must be features in Online Group Buying so that it can attract the social consumer to look at it.
1. Rating System
Online Group Buying usually has a rating system. Rating system has different type such as star rating system or like or dislike rating system. This is to let the consumer to do rating on online group buying.
2. Social Network Widget
Social network widget is a widget that allow the consumer to share the information on their social network sites. There will be a few selected social network's icon for the consumer to click on it and share the information. For example Facebook and Twitter.
3. Comment System
Comment system is to allow the consumer to comment about the online group buying. Consumer can change the comment system to Facebook so that people can comment it through Facebook as well. For example, when a person post comment, it will pop out a dialogue box asking whether the consumer wants to share it on Facebook page or not.
4. Contest
Contest is one of the feature of online group buying. Before the consumer are qualify to get a certain benefits from the online group buying, consumer has to fulfill some action gave by the company. Consumer don't have to buy something but need to fulfill the criteria of the company, such as Groupon. Then, consumer will get certain benefits. For example, Ribena company celebrate 5 years anniversary and all the lucky numbers of consumer that related to the number 5 can get the offer of buy 1 free 3, like the number of identity card, height, weight, day of birth, telephone number and many more. But before the consumer join the contest, consumer has to share the website of Ribena company for at least 5 times on the social networking site. Then only can join the contest.
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